The Best Super Bowl Ads of 2018
The Super Bowl’s coming! And if you (like me) aren’t much of a football person, you know that the true pinnacle of the annual sporting event is the commercials.
While we have the better part of a week left before the game, many of the star-studded ads have already surfaced.
Scroll down below to see some of our favorites
Cardi B for Amazon
When Alexa loses her voice, celebrities—Gordon Ramsey, Rebel Wilson, Sir Anthony Hopkins, and Cardi B—step up to the plate to fill in for her. “‘How far is Mars?’ How am I supposed to know? I’ve never been there,” Cardi says in the spot. “This guy wants to go to Mars! For what? There’s not even oxygen there!”
Chris Pratt for Michelob Ultra
Chris Pratt, who has routinely declined offers to do commercials, made an exception for a campaign that features a product near to his heart: beer.
This year, the Jurassic Park actor stars in two Super Bowl ads for Michelob Ultra.
“I’ve watched every single Super Bowl since 1985,” Pratt explained. “I’m a Super Bowl guy, and I definitely feel really connected not only to football and to the NFL and the Super Bowl, but also to the commercials … That’s always the most exciting part for me, and it feels good to be part of that, like I’m a little tile in the mosaic of American culture.”
P.S. Did we mention that one of the ads features a shirtless Pratt?
David Schwimmer for Skittles
Skittles is showing its Super Bowl commercial to just one person. Yes, really—California teen Marcos Menendez bears the singular honor. But don’t worry, there are four bizarre teaser ads featuring David Schwimmer to sate your rainbow-tasting appetite. TBH, if the real Skittles Super Bowl ad doesn’t include the Friends alum yelling, “We were on a commercial break!” I don’t know if I can continue supporting this brand.
Cindy Crawford and Presley Gerber for Pepsi
The iconic supermodel and her 18-year-old son have recreated Crawford’s 1992 Pepsi commercial, and it’s incredible.
“To this day, people come up to talk about how much they loved my original Pepsi spot from ’92,” Crawford said in a statement. “The commercial was a big moment for me and has spanned generations. I am proud to play a role in this iconic pop-culture phenom and excited for fans to see our take on the Pepsi spot during Super Bowl.”
HaddishGroupon
The brand’s new spokesperson puts her beloved cackle on display in this 30-second spot.
The pairing seems like a perfect fit, after all the Girls Trip star did once treat Will and Jada Pinkett Smith to a life-changing Groupon swamp tour.
Keanu Reeves for Squarespace
Who knew that Neo from the Matrix is also a motorcycle aficionado? Well, it turns out, that Keanu Reeves knows his way around a bike just as much as the underworld, which he demonstrates with a slew death-defying moves in Squarespace’s new “Make It” ad campaign.
Peter Dinklage for Doritos Blaze and Morgan Freeman for Mountain Dew Ice
The Game of Thrones actor, who represents fire for Doritos’s spicy blaze flavor, kicks things off with an impressive rap of Busta Rhymes’s cameo in “Look at Me Now” by Chris Brown. Naturally, he nails it. And, if you think Dinklage’s performance is impossible to beat, just wait until Morgan Freeman lip syncs Missy Elliot’s “Get Your Freak On” for Mountain Dew Ice. The winner of this rap battle is open for debate.
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