Celtic switch from New Balance to Adidas after agreeing ‘stunning’ five-year kit deal

CELTIC HAVE ANNOUNCED a ‘stunning’ new five-year kit deal with Adidas.

In what is believed to be a record agreement for a Scottish club, the Hoops will switch from New Balance to the German brand on 1 July. 

It will be the first time that Celtic have partnered with Adidas.

They signed a £25 million deal with New Balance back in 2015, while Nike and Umbro were previous kit manufacturers. 

“We are delighted to enter this new, long-term partnership with Adidas, one of the world’s leading sports brands,” said Celtic chief executive Peter Lawwell. “We warmly welcome Adidas to the Celtic Family and look forward to an exciting and successful partnership.

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“We know through our discussions with Adidas that they, as a prestige brand, were eager to be associated with a Club of Celtic’s stature and proud history – to be connected to the passion and commitment of our supporters and to Celtic’s wider vision and values.

“Likewise, everyone at Celtic is delighted to be partnering with one of the dominant names in sportswear manufacturing, an organisation which represents quality and excellence.”

“We are obsessed with helping athletes improve their game, life and world and as such we look forward to supporting Celtic’s players on the pitch as they continue to create new levels of success, and we are confident their legendary fanbase will love our designs.”