PFWM SS20: Daniel W. Fletcher – Hopelessly Devoted

Rising British menswear designer Daniel W. Fletcher made his Paris
Fashion Week Men’s debut with his preppy American spring/summer 2020
collection ‘Hopelessly Devoted’ making the switch from London Fashion Week
Men’s.

The Central Saint Martins graduate states in his spring/summer 2020 show
notes that while Paris has helped him “truly understand what it means to
be a designer” it is the “call of America” that provides the
prominent narrative arc through his collection, uprooting from his British
heritage in more than just the location of the show.

In previous seasons, Fletcher has looked to his British heritage,
whereas for SS20 his now-staple pieces have been reworked and inspired by
preppy America, and the formal wear of an American jock on prom night, with
a more formal collection featuring both casual and tailored pieces in his
familiar navy, blue and monochrome colour palette, which this time has been
interjected with “hopeful” powder blues and lilacs.

British menswear designer Daniel W. Fletcher makes his Paris debut

Formalwear is giving a contemporary makeover, with gym shorts worn with
a sweater and a necktie for a nod to formality, while a lilac wrestling
leotard is repurposed as a backdrop to a blue button-down shirt, and the
sports jock is even sporting his father’s oversized tailoring, where the
seams are raw and the split trouser seams flow over the models polished-up
shoes.

Blazers and outerwear are a key highlight of his SS20 collection with
trench coats shown with vintage moiré laced down the back while
top-stitched blazer jackets have been glittered with “homecoming confetti”
and other coats are seen in powder blue and navy check.

For a casual touch to the collection, team knits not only come
with initials, but with unexplained rips and tears, while cummerbunds,
utilising the bows from their prom dates, find themselves at the meeting
point between track pants and varsity sweaters to add a formal nod to the
preppy varsity colour trousers.

There is a confidence about this collection, Fletcher himself admitting
that he found creativity within his own archive for this pieces, and it
clearly shows that he is understanding his signature shapes and aesthetic
while offering a optimistic look forward into contemporary menswear.

Images: courtesy of Daniel W. Fletcher

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